Basic vs applied research
Basic -
- theoretical
- focusing on testing hypothesis and developing new general knowledge
Applied -
- provides information that is immediatly useable
- for specific problems, may not be applicable beyond the original scope of the study
- can lead to revision of theories
Both add to the body of knowledge
Action research
Direct application to the workplace of the researcher wherese applied may be applicable to the profession as a whole.
pg. 72
- practical
- orderly
- flexible
- adaptive
- weak in internal and external validity
Basic steps of applied research (pg. 72)
- defining the problem or setting the goal
- review the literature
- formulate testable hypothesis
- arrange the research setting
- establishing measurement techniques and evaluation criterea
- analyzing the data and evaluating the results
Evidence based research
Make decisions based on current data
Evaluative research
Not about discovering new knowledge, looks at the application of knowledge.
- Summative
- effects of program
- quantatative
- determine if program will continue
- Formative
- done while program is running
- qualitative
- what needs to be changed in the program right now
Specific types of evaluative research
- standards
- cost analysis
- performance measurement
- stats
- questionnaires
- interviews
- observations
- unobtrusive questions
- diaries
- more
Specific research methods
- Survey - used most in descriptive studies
- Experimental - manipulation of one variable to see how another variable reacts. For causal relationships
- Historical
- Operations - application of scientific method to management. Resource allocation, inventory, competitive strategy
- Modeling - determine performance of a real system by observing performance of the model
- Systems analysis - similar to operations but focuses on the entire system
- Case Study - organizational structure and functions or performance. Multiple data collection techniques used. Well suited to collective descriptive data.
- Delphi study - sequential questionnaires that get more refined as they go. Policy level decision making.
- Content analysis - determine the content of a book, film, etc.
- Bibliometrics - specifically for library and information science. Being used to study Internet searches
- Task-based research - research about a specific task. Used in learning/teaching especially
- Comparative librarianship - comparing specifics about different libraries that have different environments.
- Technology-based research methods - protocol analysis, forms of transaction monitoring,
Ethics of research
General guidelines
- Institutional review boards
- balancing costs vs potential benefits for participants
Guidelines for LIS professionals
- Keep user anonymity
- Publication issues
- credit
- plagiarism
- falsification and fabrication of data
Ethics for researching on the internet
- public vs private information
- informed consent
- existing guidelines are limited
Scientific and research misconduct
- legal definitions of misconduct
- institution guidelines
Connaway and Powell Chapter 4
Survey Research
Generalize from smaller group to larger group
- sample- smaller group
- population - larger group
Data in a survey can be particularly susceptible to bias introduced during research.
Differences between survey research and other research pg. 108
- contemporary data
- no manipulation of variables
- good for large number of cases
- studying personal factors
- exploratory analysis of relationships
Types of surveys
When choosing type must keep in mind question, sources of information, nature of the data and more to determine correct type of survey.
Exploratory survey
- often qualitative
- clarify concepts
- establish priorities for future research
- types pg. 108-109
- literature surveys
- experience surveys
- analysis of "insight-stimulating examples"
- can only suggest insight
- considered a first step
Analytical and Descriptive surveys
- analytical survey
- quantitative data
- need statistical analysis to be understood
Other types of surveys
- cross-sectional
- trend study
- cohort study
- panel study
- approximation of longitudinal study
- parallel samples study
- contextual
- sociometric
- critical incident
Basic Purpose of Descriptive surveys
usually strong at testing relationships between variables than exploratory research
Basic Steps of Survey Research
- formulating an objective
- selecting data collection techniques
- where safeguards against bias are put in place
- selecting the sample
- consider statistical and practical differences within sample and population
- collecting the data
- data should be "cleaned" (checked over) as soon as possible when its done being collected
- analyzing and interpreting the results
- plan for this early on in the survey process
- survey research designs
- descriptive is the most straight forward
- analytical is more sophisticated and may require more complex design
- static group design
- panel design
The Cost of Survey Research
Tends to be inexpensive but there is a list of ways to make it even less expensive included on page 115.
Sampling
Basic terms (pg. 116)
- Population
- Population stratum
- Element
- Census
- Sample
- Case
- Sampling frame
Types of sampling
- non-probability
- accidental sample
- quota sample
- snowball sample
- purposive sample
- self-selective sample
- incomplete sample
- probability
- simple random sample
- systematic sample
- stratified random sample
- cluster sample
Wildemuth Chapters 7-15
Chapter 7: Case Study
Research study focused on a single or few specific cases
11 key characteristics (pg. 51-52)
- phenomenon is studied in a natural setting
- data are collected by multiple means
- only one or a few entities are examined
- complexity of the unit is studied intensively
- more suitable for exploration, classification, and development of hypothesis
- no experimental controls or manipulation are involved
- investigator may not specify the set of independent and dependent variables
- the results depend highly on the skills of the investigator
- as the investigator develops new hypothesis, the site selection and data collection means can change
- useful for why and how questions
- focus is on contemporary events
Can be used as a pilot study for data collection methods or to develop familiarity
May be used to follow up an exploratory study
weakness - too specific and findings may lack generalized application
Designing a Case Study
- define research question
- perform literature review
- identify unit of analysis
- select case or cases for study
- plan data collection procedures
Identifying Unit of Analysis
The major entity you will be studying
most studies focus on individuals but may do groups, or organizations, projects, or events.
Selecting a case:
- theoretical sampling - trying to replicate a theory
- statistical sampling - selecting representatives of a population of interest
multiple-case study also called comparative case study - combining of two single case studies
- literal replication - trying to find similar cases expecting similar outcomes
- theoretical replication - cases are different, trying to expand scope of the study
Collecting data:
- analysis of existing docs
- interviews
- direct observation - most frequently used
- participant observation
- examination of physical artifacts
- questionnaires
triangulation - combining of data from different data collection methods
4 types of triangulation
- data triangulation
- investigator triangulation
- methodological triangulation
- theory triangulation
Strengths and Weaknesses of Case Studies
Biggest weakness - lack of generalizability of findings
Greatest strength - particularization and really understanding your specific subject and its environment
Can be used to test theories
4 criteria for determining quality of case study
- Resonance criteria
- Rhetorical criteria
- Empowerment criteria
- Applicability critera
Chapter 8: Naturalistic Research
Approximate natural, uncontrived studies (pg. 62)
Challenge of validity
There are no controls with this type of research, so there may be validity issues
Doing Naturalistic Research
Doing direct observation in the field, watching people at a library and seeing how they use the library on their own.
Can help find patterns and to develop theories
Degree of Naturalism
Can be varying degrees of "natural". Observing may not be as natural as actually partaking in the activity to see how the participants really feel or what they go through. IE asking a reference question at the library, not just observing.
Type of Insight
Gain insight into people's naturally occurring behaviors in a natural stetting (pg. 65)
Specific Techniques
- Field observation - only observing not participating
- continuous monitoring
- sampling
- Ethnography - anthropology and sociology. in-depth study of a culture
- Contextual Inquiry - learn quickly over a few days by job shadowing the participant
- Cognitive Work Analysis - multiefaceted
- 7 steps dimensions used by Fidel (pg. 67)
- environment
- work domain
- organization
- task in work domain terms
- task in decision-making terms
- that task in terms of strategies that can be used
- the actors' resources and values
- Quasi-experiments - breaking people into different groups that you can't control. For example, observing people who have taken a class, and those who haven't.
Chapter 9: Longitudinal Studies
Long study, done over time. Studying a process over time.
Advantages
- observe changes over time
- can examine duration of a phenomenon
Data Collection
Can collect almost any kind of data. Main rule is that data collection must remain consistent over time.
Challenges
- challenges with the sample
- hard to measure the same variables over long periods of time
- outside events affect the study
Chapter 10: Delphi Studies
Forecasting future events based on expert opinion. Named after the Oracle of Delphi from Greek Mythology.
Refining input from experts to understand something in the present or predict something in the future.
Characteristics of the Delphi Method (pg. 84-85)
- considered more efficient and accurate than some other models
- allows more people to be in the group, and controls information to help the group stay focused
- allows for a diverse population with polarizing views to contribute without fear of argument or reaction
- strong personalities can not dominate the study
- group pressure to conform is avoided
- body language and other non-verbal ques do not affect the participants
- time and cost are reduced
- several rounds of data are collected
- participants are asked to provide justification if their answers fall out of the range of the group consensus.
Conducting a Delphi Study
- Pick your sample group of experts
- First round, open-ended questionnaire
- Calculate responses from first questionnaire, present second questionnaire with questions based on findings
- Calculate responses and formulate a third questionnaire, ask those that choose answers different than the norm to explain their answers.
- Finalize findings
Criticism of the Delphi Method
- Lack of statistical tests
- No description of participants
- How experts are selected
- Explanation is needed only when answers are outside the norm. More explanation could be included to get a better understanding of the responses.
- Different levels of anonymity could be used for the study
Things to Avoid When Conducting a Delphi Study (pg. 87-88)
- The researcher forcing his or her opinion on the group with the wording of the questions
- Inadequately summarizing and presenting group responses
- Manipulating consensuses by ignoring arguments rather than letting them happen
- Not properly compensating participants for the amount of time they will be investing
- Cultural misunderstandings
Chapter 11: Quasi-experimental Studies
- Used in natural settings
- Some control of experimental conditions can be had, but not total control
- Done in real-world settings instead of a laboratory
- More confidence that findings may be attainable in the real world
- Applied research rather than theoretical
Specific Designs pg. 94
3 Types
- time series design
- nonequivalent control group design
- counterbalanced design
Time Series Design
Tests for changes over time due to treatment.
Nonequivalent Control Group Design
Two similar but different groups are studied. One who has treatment and the other who does not.
Counterbalanced Design
Multiple groups and multiple treatments are tested.
Risks to Design and Interpretation
This experiment is to demonstrate how the treatment affects the subject. To make sure this is true, researchers must exclude other variables that might affect the results.
Risks affect both internal and external validity.
- Internal - did the treatment affect the dependent variable
- External - Can the findings from a specific group be generalized?
Selection Bias - groups are different from each other in a systematic way. Mostly caused by the inability to randomly assign subjects.
Morality Effects - participants drop out and the study isn't even
History Effects - if someone interacts with the control group in a way that wasn't anticipated between the pretest and the post-test. To lessen this, reduce time between pre and post tests.
Testing Effects - Different testing effects can affect results. Time between tests, similar test items....
Chapter 12: Experimental Studies
Some variables are manipulated and then their effects upon other variables is observed (pg. 105)
Characteristics
- control
- randomization
Three Experimental Designs
- Pretest-posttest Control Group Design - groups assigned randomly. Pretest is given, intervention introduced and posttests are given.
- Posttest-only Control Group Design -
- No pretest.
- Can't track changes in individuals
- No history effects
- pretest can interfere with the intervention
- Factorial Design pg. 107 - simultaneously investigates all of the effects from the independent variables on the dependent variables.
Randomization must be done systematically
Validity of Your Experiment
See Internal and External validity above
Threats to Internal Validity
- loss of participants
- cross-contamination of groups
Threats to External Validity
- pretesting can change the factors of the experiment
- attributes of population are not well represented
Lab vs the Field
The lab helps with internal validity
The field helps with external validity
Within- versus Between-subjects Designs
Are groups independent or overlapping
Ethics
The specific environmental setting may be hard for participants to deal with
The intervention may be beneficial and therefore giving it to only one group and not the other may be unethical.
The lab helps with internal validity
The field helps with external validity
Within- versus Between-subjects Designs
Are groups independent or overlapping
Ethics
The specific environmental setting may be hard for participants to deal with
The intervention may be beneficial and therefore giving it to only one group and not the other may be unethical.
Sampling for Extensive Studies
Representative samples are a must for a successful study.
Probability Sampling
Sampling frame - list of all eligible elements in the population (pg. 117)
Two characteristics
- "Every element of the population of interest has a known non-zero probability of being selected in the sample" (pg. 117)
- Elements are selected randomly
- Carefully define your population
- If desired population is not available define target population and actual population being used
- Specify unit of analysis
- Construct sampling frame - a list of elements in the population
- Select specific elements from your sampling frame
Simple Random Sampling
- Single sampling frame
- All elements in frame have the same probability of being chosen
- Number elements
- Use random number generator to create a random list
- Match the numbers on the list to the elements they represent
Systematic Sampling
Identify the first element to be included. Then use random number n and included every nth element after the first element, then the next, and so on until you get a population size you need.
This is done when the sampling frame is too large for simple random sampling.
Stratified Sampling
- Population divided into strata
- Random elements are selected from each strata
- Will need to define your strata
- May need a smaller sample size
- Decide on sample size for each strata
Cluster Sampling
- Clusters of elements not individuals
- Multistage cluster sampling is possible
- minimize cost
Non-probability Sampling
When random sampling is not possible
Quota Sampling
- Which characteristics of the population are of interest
- Set up quota for each characteristic
- Recruit until you've met your quota
- No random selection of elements from a sampling frame
Purposive Sampling
- People chosen from population of interest based on their characteristics
- potential for bias
Snowball Sampling
- For sample members that are hard to identify or when the topic is sensitive
- Identify one or a few members
- Then ask those members to identify other members for participation
- Non-representative sample
Convenience Sampling
Recruit people because they are available
Sample Size
Use as small of a sample as possible to keep your study efficient and cost effective.
Balance goals for accuracy against cost
Wider variance requires larger sample
When testing hypotheses (pg. 122):
- effect size you want to be able to detect
- the smaller effect you want to detect, the larger sample you will need
- Type I and Type II errors
Usability Testing
- Special case
- one argues small number is all that is needed
- other argues that a large number is needed to test usability
Effects of Non-response on a Sample
- Try to improve response rate
- Non-response throws off sample
- Use appropriate data collection procedures to improve response rate
- Lower the burden of response
- Offer incentives
- Can compare respondents with non-respondents
- Non-responders more likely to have responded like late responders than early responders.